가이드
접근성을 해치지 않고 브랜드 색상을 점검하는 방법
브랜드 정체성은 유지하면서 텍스트/UI 대비 기준을 함께 만족시키는 방법입니다.
브랜드팀 목표와 접근성 목표는 충돌하지 않습니다. 핵심은 단색 스와치가 아니라 실제 사용 맥락에서 조합을 검증하는 것입니다.
Separate brand core colors from UI usage colors
Keep master brand colors for identity references.
Create accessible UI variants for text, buttons, and links where needed.
Test combinations, not single swatches
A single color cannot pass or fail by itself.
Always test foreground and background pairs in realistic contexts.
Create approved contrast-safe pair sets
Document which brand pairings are safe for normal text and which are only for large decorative text.
This helps non-design teams choose colors correctly.
Handle gradients and overlays carefully
Text over images or gradients can pass in one area and fail in another.
Add overlays or solid backing when contrast fluctuates.
Document final rules in your design system
Publish do/don't examples and token guidance.
Clear rules reduce accessibility regressions in future campaigns.
Best for
- Brand refreshes.
- Marketing site redesigns.
- Design token migration projects.
Brand and accessibility can work together
By defining accessible usage variants, your team can move faster without repeating color debates on every project.